All for One Steeb: Enabling a Smooth Transition toward Digitalisation
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Lars Landwehrkamp, CEO
Germany’s small and medium-sized enterprise (SMEs) or ‘Mittelstand’ (as they are commonly known) form the backbone of the country’s continued economic success. These midsize firms, with revenue below 50 million EUR, accounts for almost 95 percent of Germany’s overall business, and are an impressive source of growth and employment in Europe. However, today, the Mittelstands are at the risk of being left behind in the fourth industrial revolution due to factors such as limited budget and fear of investing excessive time in adopting new technologies. In such a scenario, to help SMEs in their digital transformation journey, All for One Steeb, a Germany-based IT services and consulting company, provides an extensive range of solutions and services that encompass licensing software, and offering cloud subscriptions, business services, and proprietary add-on solutions. One of the leading full-service SAP providers in the German-speaking market, All for One Steeb currently caters to more than 2,000 clients across various industries, including the manufacturing and consumer goods. Lars Landwehrkamp, CEO of All for One Steeb, says, “We orchestrate highly available IT operations of all business related systems, including SAP solutions, Microsoft Exchange and SharePoint. As a result, market observers consider us the leading IT service provider for outsourcing and cloud services, SAP HANA, application management services, and more.”
A Scalable Business Model
Driven by the desire to make digital transformation easier for SMEs, All for One Steeb has created a business process library for SAP S/4HANA, which contains hundreds of business processes and scenarios that customers can quickly and easily test, activate, and integrate directly into their SAP application landscape. “Our business model offers the required innovation, flexibility, stability, and security that SMEs need as they move toward employing a digital workflow,” says Landwehrkamp. Furthermore, increasing complexities in the SAP system landscape and rising cost pressures make it extremely difficult for SMEs’ IT managers to manage their system operations. This is where All for One Steeb steps in and helps such organisations control their SAP landscape and deliver the services that customers need. From upgrades and system migrations to executing change requests in SAP system landscapes, All for One Steeb’s SAP experts ensure that an organisation’s SAP system is not only up-to-date but also tailored to their specific business requirements. Companies that use All for One Steeb’s cloud services benefit from virtually unlimited scalability and maximum flexibility.
Along with the SAP management and cloud hosting services, the firm also offers a comprehensive SAP solutions implementation service for companies looking to utilise SAP offerings in their workflow for the first time. All for One Steeb helps its clients in digitalising their HR related activities, which includes consulting, implementation, and support services ranging from those based on SAP ERP HCM, SAP SuccessFactors and SAP Concur, all the way to recurring HR business process outsourcing services. Furthermore, the company also delivers management control solutions entirely from the cloud (SAP Business ByDesign).
We orchestrate highly available IT operations of all business related systems, including SAP solutions, Microsoft Exchange and SharePoint
To effectively manage the different operations of its customers’ IT systems, All for One Steeb has established two geographically separated, mirrored data centres in Germany. “Our dual data centres with redundant data storage ensure the security and availability of your data even in the event of a disaster,” mentions Landwehrkamp.
In 2006, All for One Steeb established a partner alliance with United VARs—a market-leading SAP solution provider—to offer support services better for its customers across 80 countries worldwide. “Our partnership with United VARs brings an unmatched degree of efficiency in providing support to our international clients; it is also our key to gaining customers in heavily export-driven target markets in German-speaking countries,” explains Landwehrkamp. Through this partner alliance, All for One Steeb belongs to a small circle of partners that were chosen to join SAP’s exclusive platinum partner program. That being said, the company’s association with Grandconsult GmbH, a consulting partner of large international corporations, has further helped All for One Steeb significantly expand its solution and consulting portfolio for management and technology consulting.
Partnership with SAP and Other Leading Companies
All for One Steeb’s significant partnership with SAP forms the basis of the company’s business. Through this intensive collaboration, All for One Steeb is able to offer the highest level of planning security, efficiency, and cost-effectiveness to its clients. As the number one full-service SAP provider in the German market, All for One Steeb offers SAP-certified hosting services, cloud services, SAP HANA operations services, and application management services. Recognising All for One Steeb’s continued outstanding performance, SAP has awarded the firm the SAP MEE Award for Partner Excellence and declared it the winner of SAP (HANA) Cloud Platform App Contest and SAP Cloud Partner of the Year in 2014.
In addition to SAP, All for One Steeb also holds significant alliances with technology partners, including Microsoft, NetApp, Cisco, and VMware. “These partnerships with well-recognized firms help us move forward with new ideas and issues facing our industry,” remarks Landwehrkamp.
In 2016, intending to strengthen its presence in the cloud services market, All for One Steeb acquired a majority stake in the cloud specialist, B4B Solutions GmbH. The merging of the two companies consolidated their respective cloud application expertise and enabled All for One Steeb to offer a full range of cloud and industry-specific services to its customers. “Furthermore, we give our clients the help they need in digitalising their specialised activities and business lines through our subsidiaries, including avantum for the finance department, KWP Inside HR, for human resources management, and B4B Solutions GmbH for sales and marketing,” mentions Landwehrkamp. It is this buy and build strategy that is one among the many factors that truly differentiate the company from its competitors and peers.
All for One Steeb also enjoys a good reputation among investors. In addition to its consistently good business results, investors also value the company’s reporting, which is ongoing, transparent and candid.
The Path Ahead
Today, All for One Steeb serves the largest base of SAP midmarket customers within the German-speaking region. With 21 branches in the German-speaking areas and more than thousand dedicated employees, the company caters to numerous clients in Germany, Austria, and Switzerland. Going forward, All for One Steeb’s immediate plan is to enhance its already robust business model to create and deliver better business value for its clients. The company is also working on adding new promising technologies and applications to its portfolio of solutions and services, by building long-lasting partnerships with its business partners.
The long-standing firm also aims to take a leading role in the generational change from the SAP Business Suite to SAP S/4HANA within the midmarket segment of Germany. “Our objective is to generate high rates of recurring revenues by delivering comprehensive and continuous support to our customers,” states Landwehrkamp. All for One Steeb aims to be acknowledged as a strong, market-recognised independent software vendor, especially in terms of digitalisation and the IoT. And, with SAP at its side as a technology partner, All for One Steeb is not far from achieving this dream.